The Client Challenge

Fearon Hay is a business with a rich brand and reputation for excellence - if you know, you know! The team wanted practical methodologies to measure this previously intangible value through their primary digital touchpoint - their website.

The Outcome They Wanted

To gain transparency over the performance of their website and create a strategic roadmap to leverage their brand equity in user search results. Fearon Hay had an in-house team so setting up structures and providing a framework that would facilitate data transparency and a strong strategic direction was what was needed.

How We Approached It

We installed tracking software, social pixels, custom conversion metrics, an analytics platform, and heat maps so we could accurately measure three things:

  1. Where and how their website traffic was arriving from
  2. Who was coming
  3. What they were doing on arrival and how satisfying the experience was

What We Delivered

A detailed report which included findings, market/user insights, and data that had been analysed over an 12-week period.

A strategic roadmap with two focuses:

  1. Short Term/Quick wins the moved the needle, increased organic traffic, and on-site user engagement and brand experience.
  2. Long-term strategy and discipline to leverage and monetise their brand equity and user data.

What They Said

We worked with Author to review the performance of our digital touch points to improve organic engagement and traffic growth. Author were quick to understand the objective and deliver a proposal providing maximum value for us.

The output was exactly what we needed – a clear roadmap forward that included quick-wins and longer-term strategic thinking. Henry is a true professional and a pleasure to work with.

Thank you, Henry, and the Author team.

– Kate McRobie, Marketing Manager