The Client Challenge

As Redwood began to broaden its portfolio and develop down in the lower half of the South Island, brand awareness, brand delivery and brand education became critical, and traffic to its recently renovated website was necessary.

The Outcome They Wanted

To claim a lion’s share of search traffic within its niche and location and to create a measurable increase in brand awareness and goodwill for the Redwood Group.

How We Approached It

We optimised the technical and on-page experience both for search engines and the searching user. We created a keyword plan that was intrinsically built into their website (and their brand) and day-to-day communications.

We created both brand and keyword search campaigns specific to their customer and niche to ensure we could maintain a high search impression share and compete consistently at the top of the search engine rankings.

What We Delivered

  • 600% Increase in website traffic.
  • 235% increase in website conversions.
  • 72% increase in interaction rate on advertising.

What They Said

Working with Author to improve our performance on Google and increase our brand awareness and traffic to our website has been a hugely positive experience for our business.

They are professional, reliable, and excellent communicators. These principles have been reflected in our marketing results, and Author has been proactive in providing suggestions to continue to amplify what we are already doing really well within our business. Since working with them, our digital footprint, website traffic, and engagement have grown significantly.

I would highly recommend them.

– Mukseet Bashir, CFO